Design Brief
Much like our own community, Esso Petroleum Company Limited (“Esso”) and their family of Synergy™ Technology Fuels put innovation and energy at the forefront of everything they do and everyone they serve. MyMiniFactory and Esso™ are proud to bring you another exclusive opportunity.
In this design challenge, participants must find a way to give a unique user experience to Esso’s premium fuel pump. For many of us, our cars are not just a vehicle, they take us to where we need to be, they keep us comfortable and hold our livelihood. The fuel we feed our cars need to reflect the love we have for them.
What we expect from you
In this design contest, you must come up with a new design to differentiate the premium fuel pump handle from the standard design, to give premium fuel users a more premium/exclusive experience when refueling their vehicle. Whilst the design you must come up with is limited to the fuel pump handle, you may be creative in innovating or including other elements of the user experience into your concept. Supporting documents explain your thinking, ergonomics, and renders are all encouraged. Think of this as your product innovation pitch to Esso.
Their Current Designs
As a driver using the premium fuel pump, you know what is best for your car. For those customers using the premium pump, looking the part is key and the whole design must reflect this premium experience. Esso has therefore reached out to the MyMiniFactory community to find a way to innovate their current designs and improve the user experience. They have released short Youtube videos, each in about a minute-long explaining the reasons for their ingredients in their Synergy Fuels and its advantages on your vehicle - you can use these as inspiration for your own design!
The grand prize winner will receive the latest Fusion3 F410 3D printer
Entries for this competition will remain private until the end of the challenge, as Esso will be considering the best design for marketing initiatives related to the new premium nozzle.
Make sure to download the designer resources here, as they will give you an idea of what is essential, also you can download the pump .stl here. As always, if you have multiple entries for ESSO we want to see them all, so you can enter as many times as you wish!
Only Esso officials will view the entries so once approved please do not share your model on any social media as it is an innovation exercise.
Good luck!
18 years and over only.
Open to residents of Europe, North America and Australia only.
Submit your Design