Ilsa is a product designer, design strategist, researcher, lecturer and company director. She has a diverse profile as a multidimensional design practitioner. She is managing director for rethinkthings LTD, a witty, design led home and gift brand, and is the founder of concept gift store MYNE.boutique, where design led gifts are affordable, and categorised by sentiment to better communicate intended value. Her design practice is broad and complex. Split between decadent interior collections / 3d printed jewellery and multidisciplinary consultancy, her client projects span eight design disciplines. Her broad experiences and unique approach results in groundbreaking products. Ilsa is named inventor on three granted patent in the US and UK. Clients who have benefited from her insights include United Utilities, Jamie Oliver, Lego, Phil Redmond CBE, McDonalds, Unilever, Philips, BoConcept, Heals, Calligaris and Sony.